The Founder

Kadeen Mairs

Founder and Majority Shareholder

Kadeen, is widely regarded as a visionary entrepreneur and strategist whose philosophy of “solving problems and creating businesses with the solutions” has resulted in extraordinary business success and inspiring initiatives.

In 2016, at the age of 24, after retiring from his banking ambitions at National Commercial Bank as a then supervisor with credit experience, Kadeen borrowed money to start his own Microfinance Institution called M24 Investments Limited. Three years later, he sold the assets of the then medium size lending outfit to the second oldest stock brokerage firm in Jamaica – Stocks & Securities Limited with assets under management (AUM) then exceeding J$200M USD. At the time, Stocks & Securities Limited had a subsidiary called Dolla Financial Services Limited, a Micro Credit company, which Kadeen was appointed Chief Executive Officer. Within 4 years, Dolla grew exponentially, to more than J$350Million loan portfolio under management, disbursing more than J$1.2Billion in loans. By 2020, Dolla Financial Services was one of the most respected and well-established microfinance institution in Jamaica with 7 branches island wide.

In 2019 Kadeen’s dreams of providing debt to micro, small and medium enterprises were well on its way through Dolla, but his pending aspirations to provide equity to businesses was unfulfilled. In August of that year 2019 , Dequity was formed as a Private Investment Holding company with its first investment involved owning a 20%stake in Dolla Financial Services valued US$600,000, whilst retaining 100% stake in M24 Investments Limited he founded; focusing in Cambio and Remittance Services. In 2020, Kadeen partnered with First Rock Capital Holdings (Listed on the Jamaica Stock Exchange – Main Market) in a transaction valued at US$1,800,000.00, which saw Dequity maintaining an associate stake in Dolla Financial along side First Rock as majority shareholders.

Kadeen has over 14 years of experience in the financial sector, starting at 18 working within Credit Unions, Commercial Banks, Investment Banks, Venture Capital Companies and Founding of Micro Finance Institutions. Among his many personal accomplishments, Kadeen is a Certified Expert in Micro Finance from Frankfurt School of Finance & Management- Germany, and has received Bachelor of Science in Business Administration from the Montego Bay Community College – Management Major and pursued a Masters of Business Administration with a major in Marketing from the University of Technology Jamaica.

Kadeen is a member of Forbes Business Council which sees him writing articles and giving expert advice on business and entrepreneurship. In 2018, Kadeen was nominated for the young entrepreneur award by the Montego Bay Chamber of Commerce. He is also a member of the Jamaica Association of Micro Financing, and Business Process Industry Association of Jamaica.